In my Masters program I had to create a business plan.
Before you can do anything in business you must answer several questions well.
(1) What is your brand? (2) Who is your target audience? (3) Is there a need
for you in the market or are you creating a new one?
I’ve talked to you about the importance of knowing your
brand. You must decide this before you make any decisions because all decisions
must center around this. Your brand informs you on your audience. So let us
direct our attention there.
The following are questions you can use to define your
audience.
1. What
is the age of my fans?
2. What
do they do for a living?
3. What
do they do for recreation?
4. Do
they drink alcohol?
5. Do
they smoke?
6. Are
they religious?
7. Where
do they live?
8. What
brands do they buy?
9. Did
they graduate college?
10. How much
money do they make?
11. Where do
they vacation?
12. What do
they wish they could have that they do not?
13. Are they
emotional?
14. Are they responsible?
15. Are they married or single?
16. Do they
have children?
17. Where do
they hang out?
18. What kind
of cars do they drive?
19. What are
their favorite websites?
20. What are
their fears?
21. What are
their fantasies?
22. Who is on
their Ipods?
23. What are
their favorite sports?
24. Do they
have a healthy lifestyle.
25. What
social networks do they use?
26. Do they
play video games?
27. What
designers do they wear?
Underground artists are great at
studying their audiences. Companies higher market researches to find out what
consumers want and do not want. They leave surveys under the door. You can do
something similar on your website. Simply ask them to opt-in to a
questionnaire. Make the questionnaire simple so as not to take too much time.
Enthusiastic participants will leave comments. You can also leave simple polls
on your site.
Of course everyone is not going to
be the same but creating a profile of your target audience will allow you to
find brands that have similar target audiences. These are companies you can
approach for sponsorships and collaborations later. In the meantime use the
information you gather to reach your audience. If you know where your crowd
hangs out you can go there and talk to them. You will be able to give them
samples of your music and receive hits on your websites. These hits will
translate to faces in the crowd and more downloads. If you know their favorite
websites you can interact with them online.
Take advantage of the
opportunities you get to speak with fans. Use the feedback you get from those
who purchase your records to make your sound stronger and solidify your
image. You can reward those who
supply you information with something free like a download or access to an
exclusive video.
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