So I’m reading this article in
Mobile Marketer by Dan Lowden on retailers harnessing the power of mobile
applications to reach loyal customers, and I think “if retailers can should not
also artists?” Indeed, they should. There may already be mobile applications
for musicians to reach their fans, or to gain fans, but in going through the
top apps for iPhone I didn’t see any. I don’t have an android. I do think such an application would
prove not only helpful, but also profitable.
How could an artist integrate
mobile marketing into their promotional campaigns? Facebook Connect makes this
easy. You could create an app that allows users to sign in via Facebook. This
takes away the step of them having to remember another password. Sometimes the
idea of creating another account scares me away. It may have the same effect on
your fans.
An application can also alert your
fans when you are going to play in their area. It could help them find bands
with similar sounds. You may worry about this, but the idea of cross promoting
means you could share fans. Stop being greedy!
A band application will also help
you decide which songs to include on your album when you finally release it for
purchase. Interactivity is the key to an application succeeding. Considering
allowing listeners to vote up their favorite songs or videos. You may find more
people willing to listen to your music on their phones because they will have
access to them in idle times, such as a bus commute or waiting in line at the
DMV. Give them something to do and they will thank you for it.
The beauty of an application for musicians is that it is not limited to use with only one band. A label can
include it’s entire roster and these artists can battle it out every week to
see who is the favorite act. It is an intimate approach that seems lost in the
internet. I believe I heard of a study that said people are never more than
eight feet away from their mobile phones (I was in school; it’s been a while). If that’s true go ahead and take
advantage.
But how you may ask. You will need
to decide if your application is native or a web-dependent application. I’ll go
more in dept with the how-tos next article. As for now brainstorm on the type
of application you want to create.
If you have a mobile application that is working for you please tell me all about it.
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